The Sur La Table collection from Gibson Homewares spans several product categories.

CHICAGO— Along with a host of new products, Gibson Homewares will officially unveil its new name and revamped website at The Inspired Home Show here later this week.

After being known as Gibson Overseas for decades, the Commerce, Calif.-based company announced a name change last fall, to Gibson Homewares, to reflect a product assortment that extends significantly beyond tabletop.

“Gibson has evolved over the last several years from a perennial player in tabletop into a housewares leader,” said Gibson Homewares CEO Sal Gabbay. “GibsonHomewares.com is part of our company’s long-term positioning and vision.”

The website is organized both by category and by brand to emphasize Gibson’s increased brand focus. It includes partners like Martha Stewart, Tia Mowry and the YouTube sensation Babish.

“Our new website and updated company name are a more relevant reflection of Gibson’s growing cross-category capabilities and brand-oriented direction,” said Senior Vice President of Marketing and Licensing David Nicklin. “The new Gibson Homewares website is an authoritative resource, not just for all things Gibson, but for our entire industry.”

At the show, Gibson will introduce new pieces from Babish, Martha Stewart and Tia Mowry, and a whole new Sur la Table collection.

The Sur la Table collection includes cookware, cutlery and kitchen tools, a well as tabletop, serveware and food storage.

The collection is intended to expand the brand beyond just the select Sur La Table retail stores and into the most popular retail channels throughout the country, according to Nicklin, and is targeted at “at-home chefs with a refined taste for high-end housewares,” Gibson said. There will be two Sur la Table brands, Sur La table and Sur La Table Kitchen essentials. Further details were unavailable at press time.

In the Martha Stewart brand, the Lockton 10-piece Cookware Set debuts in two new colors — buttercream and teal.

“Buttercream yellow is a new, trend-forward color that we’re launching this year,” said Alex Wittner, senior vice president of housewares business development. “So, this is the perfect time to introduce it with the Martha Stewart brand.”

The set is composed of a Dutch oven, a pair of frypans and saucepans, and a sauté pan with lid.

The Binging with Babish brand, a partnership with chef, filmmaker and YouTube personality Andrew Rea, is expanding its enameled cast iron offerings to include a 3 Quart Braiser and 13 x 9 inch Baker “lasagna pan,” both in a handsome black finish.

Durable and versatile enameled cast iron cookware is one of the hottest trends in housewares, according to Gibson.

“In just a few short years, cast iron has gone from representing only a small portion of the cookware market to a large and growing percentage of it,” said Dar Gabbay, Gibson’s chief operating officer and leader of its housewares division. “Some predict a $1.7 billion market size by the end of 2026.”

Gibson is also introducing a Stainless Steel Pizza Rocker and a Cast Iron Cookbook Holder with a logo silhouette to the Babish line.

Rea’s channel, “Binging with Babish,” has 9.52 million subscribers and skews heavily with 18-34-year-olds. The channel shows Rea, usually from the neck down, in his own kitchen outfitted for studio production, recreating dishes from iconic movies and TV shows. Babish brand high-performance cutlery is a bestseller on Amazon, according to Gibson.

“Our content-rich brands like Babish have built a large and loyal fan following completely organically,” Nicklin said.

Spicy Cloves, meanwhile, is a new line of decorated borosilicate glass bakeware with oven-to-table appeal from the Spice by Tia Mowry collection. With this set, Gibson is seizing upon a spike in recent sales in decorated glass bakeware.

New Spicy Cloves borosilicate bakeware, part of the Tia Mowry licensed line

“I love Spice because it’s fun, fresh and globally inspired,” said Gibson Homewares SVP of Creative Laurie Gates.

In cookware, Gibson is launching the Kenmore Wyatt 5-Piece Multifunction Set in response to market demand for efficient, functional and affordable cookware that doesn’t take up a lot of storage space. The set is made from heavy-gauge aluminum in a compact design that nests entirely within the 12 x 11-inch clamshell-style grill pan. The set includes stainless-steel mesh inserts—a frying basket and steamer plate —and a tempered glass lid. The multipurpose grill pan doubles as a casserole dish with a lid that’s held snugly in place by concealed magnets inside the ergonomic cast grip.

Gibson is also introducing Soho Lounge glassware, an extension of its popular Soho dinnerware line, and Urban Solo, a 12-piece reactive dinnerware set in a round shape, an alternative to the existing soft-square shape for which the line is known.

Gibson’s new Urban Solo dinnerware

Gibson is sponsoring the Cooking Theater at the show this year, which will be headlined by Martha Stewart, who has a licensed line with Gibson, and will also feature Rea, Meredith Abbott of Sur La Table, celebrity chefs Rick Bayless, Gale Gand and Fabio Viviani, and several others.

Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.

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